FOSTER CITY, Calif. – Dec. 05, 2011- Adchemy®, a leading advertising technology company, today announced that Thi Thumasathit, vice president of new business at Adchemy, will speak on a panel entitled “How Interest-based Targeting Grows Search Beyond Keywords” at MediaPost’s Search Insider Summit, Dec. 7-10 in Park City, Utah. During this panel, representatives from top paid search and retail companies will discuss how implementing intent or interest-based keyword strategies could reverse the slowing growth that is being experienced in search investments.
Mr. Thumasathit specializes in search marketing, comparison shopping, lead generation and interactive marketing. During this panel, he will discuss how a focus on consumer intent will improve paid search campaign creation and performance. He also will discuss how new technologies will change the search landscape for advertisers, creating new opportunities and challenges.
Details on Mr. Thumasathit’s panel discussion are as follows:
Erik Sass, reporter, MediaPost
Luke Coltrin, senior manager, Paid Search/Display/Online Video, Overstock.com
Hobson Powell, director, Search Creative Development, Yahoo!
Thi Thumasathit, VP, marketing & new business, Adchemy
Lori Weiman, CEO, The Search Monitor
What: “How Interest-based Targeting Grows Search Beyond Keywords”
Where: Search Insider Summit, St. Regis Deer Valley
When: Thursday, Dec. 8, 9:30 a.m. MST (Duration: 45 minutes)
About Search Insider Summit
Search Insider Summit brings the best minds in the industry together to share leading edge information and experience on search marketing in a think-tank environment, while exploring new technology, strategies and tactics for effective campaigns.
About MediaPost Events
MediaPost produces and hosts a variety of industry events throughout the year that include: the single-day, media-specific OMMA conference series, the all-industry two-day international and domestic OMMA Global conferences, bi-annual Search, Email, Social Media, Mobile and Publisher Insider Summits, and annual Agency of the Year Awards, Digital Out-of-Home Forum, OMMA Awards, Outfront conference, APPY Awards, CHANGE Marketer’s Summit, MediaPost’s Online ALL-Stars, Creative Media Awards and Future of Media Forum. These highly respected events deliver the premium level of content, depth and valuable information found daily in the company’s publications and websites, to live audiences comprised of advertising agency executives, leading brands, publishers, researchers, analysts and top media, marketing and advertising industry practitioners. To view a complete list of events, please visit www.mediapost.com/events
Adchemy® is an advertising technology company that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMap™ technology radically simplifies advertisers’ paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.
Shannon Hutto, Bateman Group for Adchemy, (415) 503-1818 x27, firstname.lastname@example.org