Adchemy® Adds Seasoned Search Executive Kartik Ramakrishnan to Leadership Team

New SVP and General Manager Brings Extensive Search Experience to Adchemy

FOSTER CITY, Calif. – APRIL 11, 2012 – Adchemy, Inc., a leading online advertising technology company, today announced the appointment of Kartik Ramakrishnan as senior vice president and general manager, Adchemy Software. Kartik comes to Adchemy from Yahoo, where he was vice president, Engineering for Yahoo web and vertical search products. In his new role, Kartik will lead all product development, services and go-to-market functions for the Adchemy IntentMap™ technology platform.

“We’re thrilled to welcome a driven, execution focused leader like Kartik to the helm of Adchemy Software,” said Murthy Nukala, CEO, Adchemy. “Kartik brings to Adchemy an extensive background in consumer search, product development and management. His deep expertise in delivering innovative software products & services will help position the company for rapid growth, as we work to evolve the search industry beyond keywords through intent.”

“Adchemy offers a unique, innovative solution based on a deep understanding of consumer intent to help advertisers dramatically expand & improve their paid search campaigns,” said Kartik. “I’m excited to be joining an exceptional group of Adchemists and look forward to helping advertisers realize the full potential of paid search advertising.”

Previously, Kartik led Yahoo’s Algorithmic Search Transition efforts across more than 50 global markets, successfully integrating Yahoo’s consumer search products with Microsoft’s Bing search platform. He also served as vice president of Product Planning at Yahoo, responsible for product & portfolio planning and program management for Yahoo’s consumer & social search offerings. Prior to joining Yahoo, he was director of Middleware Platforms at Oracle, leading outbound product management and go-to-market activities for the Fusion Middleware suite of products. Kartik is also a seasoned entrepreneur, having co-founded & led QUIQ, Inc., an early pioneer in Q&A-based knowledge networks. He holds an M.B.A. from the Stanford University Graduate School of Business, a Master's in Computer Sciences (M.C.S) from Arizona State University, and a Bachelor of Arts in Computer Sciences from The University of Texas at Austin.

Adchemy is Hiring
In addition to this most recent appointment, Adchemy is actively filling key positions in engineering, product management, research and analytics. This hiring is designed to keep pace with increasing demand for Adchemy’s intent-based search advertising technology. For a current list of career openings at Adchemy, please visit: http://www.adchemy.com/careers/job-listings/.

About Adchemy®
Adchemy® produces advertising technology that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMap™ technology radically simplifies advertisers’ paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy, Inc. is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.

For more information, please visit www.adchemy.com.

Media Contact:
Shannon Hutto, Bateman Group for Adchemy, (415) 503-1818, adchemy@bateman-group.com