What makes Adchemy revolutionary?

OUR PRODUCT is the only product that focuses on intent.  Our proprietary, patented/patent-pending technology combines a unique blend of mathematical disciplines, including structured experimentation, statistical inference, machine learning, logistic regression and advanced data mining.

OUR CUSTOMERS have experienced real, measurable success.  Some campaigns have increased their profitable ad spend by as much as 334% in the past year. The companies we’ve helped include Overstock.com, Macy’s and Vistaprint. Read the case studies here.

OUR RELATIONSHIPS with Accenture and Microsoft can bring unlimited possibilities to existing online campaigns. We provide technology that helps Accenture deliver on digital marketing goals. And qualified Microsoft adCenter customers can use Adchemy IntentMapTM technology to improve the profitability and scalability of paid search campaigns on Bing and Yahoo! Search.

 

Only Adchemy can increase BOTH scale AND relevance.  

Traditionally, the tradeoff in advertising has been between relevance and reach. Delivering highly specific, relevant marketing to a small number of consumers is easy. But if you want to reach a lot of consumers, the marketing starts to become broadcast and far less relevant.

In search, this tradeoff is well known. SEMs focus on the head terms which generate significant traffic, and the rest of the campaign gets little focus.

Adchemy Impact Index

We care intensely about the value we deliver to our customers. To track and measure our progress, we created the “Adchemy Index”.

Microsoft Advertising is committed to enriching the online ad experience for consumers and helping deliver more effective campaigns and higher ROI for advertisers and agencies. The key to this is to have a deeper understanding of consumer intent so that the ads users see are engaging and relevant. Expanding our relationship with Adchemy brings us closer to this vision by accelerating our ability to deliver Adchemy IntentMapTM technology to top Microsoft adCenter customers, which will help enable higher performing campaigns.

Rik van der Kooi

Corporate VP, Microsoft Advertising Business Group