Macy's, Inc., with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with fiscal 2011 sales of $26.4 billion. The Macy's brand includes about 800 Macy's department stores and furniture galleries in 45 states, the District of Columbia, Guam and Puerto Rico, as well as macys.com. The Bloomingdale's brand includes 37 department stores and home stores in 11 states, bloomingdales.com, and (as of January 28, 2012) seven Bloomingdale's Outlet stores in five states. Bloomingdale's also operates in Dubai under a lease agreement with Al Tayer Group LLC.
With over 1 million products on our site, we need a scalable way to increase our search marketing reach. Overall, Adchemy has helped us grow the number of traffic-generating keywords in our search campaigns and is a partner we trust to help our search program grow. Understanding where keywords are at in the conversion funnel has allowed us to adjust our messaging to match the intent. For example, if a keyword is higher up in the conversion funnel, our ad copy and landing-page may change to help move the user further down the funnel.
We’re trying to reach customers looking for modern takes on vintage clothing. We offer recognized brands and Indie labels. With an ever growing number of designers, materials, sleeve types, necklines, etc, the keyword possibilities are infinite. With Adchemy IntentMap, we can generate keywords like “white dolman sleeve dresses” and “vintage spaghetti strap dress” very easily. Since using Adchemy IntentMap we have increased keywords by three- to twenty-times, depending on the category, and the new keywords convert just as well as the legacy keywords”.
Founded in 2002, with over 500,000 customers worldwide and more than 250 herbal remedies and homeopathic remedies, Native Remedies is the number-one online retailer of herbal and homeopathic products.
From You Flowers is focused on growth while improving the profitability of its paid search campaigns.
Adchemy has been a tremendous help in expanding our online reach on Adcenter. Their tools allowed us to develop an exhaustive geo-specific portfolio of keywords while providing intent-level visibility into performance, which proved to be crucial to our successful expansion. We look forward to further leveraging Adchemy’s ad grouping and ad copy functionality for our existing keyword portfolio.”
— Michael Sabia, Director, Interactive Marketing.