Submitted by gyro on April 30, 2012 - 1:27pm
We help marketers standardize, automate, and scale their SEM channel.

Every marketer wants to make their SEM campaigns more effective and efficient. Adchemy IntentMapTM technology helps marketers standardize and automate their SEM campaigns and processes so they can:

  • Reach more prospective customers by automatically linking marketers' product catalogs with how consumers search
  • Deliver more relevant ads and landing pages to them
  • Convert more consumers into customers
  • Gain insight insight into changing consumer tastes and preferences
  • Scale their SEM campaigns.

Check out what we do

Behind every search query, there's the core of what a consumer is really looking for -- their intent. 

Adchemy IntentMap technology helps marketers leverage this intent to:

  • Standardize how SEM campaigns are built and organized
  • Automate many daily campaign management tasks
  • Provide insight into changing consumer tastes and preferences

This results in SEM campaigns that are more effective and more efficient SEM processes:

  • More comprehensive keyword coverage across the entire product catalog
  • More relevant ads and landing pages
  • Better campaign results
  • More scalable and maintainable campaigns
  • Greater competitive advantage through intent-based insights and recommendations

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Submitted by gyro on April 30, 2012 - 1:47pm
It starts with intent. It’s what a consumer is really looking for.

A thousand different people can type in a thousand different queries and all be searching for the same thing -- they all have the exact same intent. So rather than market to queries, why not simply market to the intent behind the query? This frees marketers from worrying about a large number of keywords and lets them focus on what the consumer really wants -- their underlying intent.

Watch an example of intent.

Marketers use our SaaS technology to create competitive advantage from their enterprise data.

Most marketers have a lot of proprietary in-house data -- onsite searches, product catalog and broad-match queries -- but it's tough to actually do something meaningful with all this data. With our technology, marketers can leverage this wealth of data to create competitive advantage in their paid search campaigns.

By focusing on intents instead of keywords or queries, Adchemy IntentMapTM technology standardizes how campaigns are built, dramatically simplifies workflow, and automates many campaign management activities.

With the Adchemy IntentMapTM technology, marketers can:

  • Automatically mine their product catalog for new keyword suggestions
  • Easily extend campaign reach by increasing the number of relevant, traffic-generating keywords in their campaigns
  • Create tightly-themed ad groups with just a few clicks of a mouse
  • Generate highly relevant ads for every single ad group in their campaigns
  • Easily ensure the most relevant post-click experience is always displayed to paid search visitors
  • Improve campaign results
  • Create campaigns that are more scalable and maintainable
  • Automatically receive recommendations for day-to-day campaign optimizations
  • Quickly see actionable trends across groups of keywords with similar intent

What does this all add up to? More consumer reach. More relevant consumer experiences. Better campaign results. More scalable SEM campaigns. And more strategic SEM teams.

 

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932:1

With Adchemy, a typical campaign manages 451,000 keywords through just 484 intents.
 
That’s 1000 times simplification of the work.

Submitted by gyro on April 30, 2012 - 1:51pm
Learn More
Datasheet
Adchemy IntentMap Executive Brief
Get a high-level overview of the Adchemy IntentMap technology, including key benefits and an graphical overview of how it works.
Download
 
Datasheet
Intent Analytics Brief
Learn how the Adchemy IntentMap can help you gain better insight into your business and take actions that will help you grow your campaigns even further.
Download
 
Datasheet
Retail Solution Brief
Understand why the Adchemy IntentMap is the perfect solution for large online retailers who have thousands of SKUs but not enough SEMs to market them all.
Download
 
Whitepaper
Mining the Long Tail in Paid Search is Still Critical
See why mining the long tail of keywords is still critical in paid search. Learn why bidding on broad matched head terms makes your campaign systematically underachieve its full potential.
Download
 
Brief
Adchemy Adwords Account Assessment
Find out how your AdWords campaigns can be improved with this in-depth assessment.
Download
 
Brief
Adchemy Adwords Account Restructuring
Get a one-time restructuring of all the ad groups in your AdWords account so you can start delivering more targeted and relevant ads.
Download
 
Brief
Adchemy IntentMap Management
Quickly optimize your Google AdWords campaigns with a turn-key managed service, Adchemy IntentMap Management.
Download
 

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Submitted by gyro on April 30, 2012 - 1:55pm
Are you suffering from keyword fatigue?

Let’s face it—keywords can be a real pain. And if you spend a big part of your day wrestling with them, you probably have a condition we call “keyword fatigue.”

Take a look at the symptoms below. The more that apply to you, the more Adchemy can help.

 

Performance data

  • Online performance data is consistently plagued by issues and discrepancies
  • It's difficult to know the key driver when performance goes up or down; hard to see patterns looking at keyword by keyword
  • It's difficult to leverage data within the organization to generate an exhaustive set of keywords; it’s in different formats, organized in different ways across sources; some of the sources change regularly, they have special characters, and data integrity varies
  • It's tough to know when the results of any given test are reliable
  • It's tough to transfer learnings from one publisher to another
  • Balancing volume and profitability is challenging

 

Ad and ad copy

  • It's tough to write good ads
  • It's very difficult to assign promotional ads to the correct ad groups and difficult to turn on/off promotional ads
  • It's difficult to prevent misspellings from showing up in ads or on landing pages
  • It's tough to know when default ad copy is going to be served, due to keyword length

 

Keywords

  • It's tough to manage negative keywords on a daily basis; whenever the number of keywords in a portfolio goes up, managing negatives becomes a real pain
  • For most keywords, it’s tough to know whether to increase or decrease bids; there is a lack of data at the keyword level
  • Quality score changes regularly and seemingly for no rhyme or reason
  • It's difficult to know which keywords will even get any volume
  • It's tough to consistently maintain match-type strategy
  • It's tough to predict which negative keywords are needed when launching new campaigns
  • For new keywords, it's tough to know how much to bid
  • It's tough to change URL rules for a subset of keywords

 

Campaign structure

  • Expanding keywords, and grouping and writing ads is so labor intensive, can do it only once per month (at best)
  • Restructuring is painful due to loss of history
  • It’s tough to know how to structure a campaign if it needs restructuring
  • It's difficult to figure out how or why a campaign is structured the way it is when an SEM leaves
  • It's difficult to keep multiple campaigns that are targeted by geo/day/etc in sync

 

Do any of these symptoms sound familiar? If so, Adchemy can help ease your pain. Request a demo and see what Adchemy IntentMap™ technology can do for you.

Sign Me up for a Demo

Open Positions

Join our team and join in the search revolution
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